Social media handling, refers to the process of creating, publishing, promoting, and analyzing content on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., on behalf of an individual, brand, or organization.

Social media handling involves various tasks, including but not limited to:

• Developing and implementing a social media strategy that aligns with the overall marketing objectives of the brand or organization
• Creating and curating content (text, images, videos, etc.) that is relevant and engaging for the target audience
• Scheduling posts and ensuring they are published at the optimal times for maximum reach and engagement
• Responding to comments, messages, and mentions in a timely and professional manner
• Monitoring social media analytics to measure the effectiveness of the social media strategy and making adjustments as necessary.

Effective social media handling is essential for building and maintaining a strong online presence, connecting with customers or followers, and ultimately achieving business or organizational goals.